Search engine marketers were busy generating keyword-enriched content for the targeted audience, there was an integral aspect that was overlooked completely i.e. how content needed to be presented to readers.
UI and UX design are important when it comes to creating the first impression among readers. While there may be multiple factors to consider, useful content with improved UX and UI is what makes a great website nowadays.
Importance of UI and UX in Search Engine Optimization:
Graphics Make Your Website Attractive: While most online marketers are concerned with content and link building to drive traffic to their website, they often tend to overlook the aesthetics part. It is graphics that determine how content can be made to look more informative and impressive to visitors.
Navigation of the Website Matters: One important thing, which needs attention in the design and development of a website, is navigation. A website should always be easy to navigate. When the navigation process is complicated, it becomes difficult for Search Engines to locate your site.
Loading Time: The loading time of a website affects its traffic immensely. If your particular website is taking longer to load, users can immediately leave the site and search for something else.
Call-to-Actions Increase Conversions: CTA plays a significant role in letting visitors find exactly what they need. Call-to-Actions not only increase the probability of conversions, they also increase user engagement, thereby making things easier to access.
With the need for a user-friendly website increasing by the day, it is always vital for content marketers to stress on user-intent. In addition to engaging content, equal significance should be given to UI and UX design.